The Real Real

The RealReal was founded with the mission of extending the life cycle of luxury. The notion of circularity was rarely used at that time, but we pride ourselves on being an early innovator in the circular economy, having recognized the unmatched scalability, accessibility, and economic viability of resale in fashion - along with its capacity to inspire more conscious consumption. In addition to our operational sustainability efforts and consumer engagement, we advocate for federal and state policies that minimize fashion's environmental impacts, incentivize reuse and recycling, and address the exploding negative impacts of fast fashion.

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Why we like The Real Real

Committed to Lowering Impact

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Clarity AI

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Climate Change Solution

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